About Lee


20 years ago I had a hunch that the serviced accommodation industry was going to boom, and now, as one of the fastest growing and highest grossing industries for property investors, I'm glad I listened to and took heed on that hunch....and then some. I'm Lee Pemberton, and I know the serviced accommodation trade like the back of my hand. Having built a successful business harnessing the lucrative returns of serviced accommodation; grown and maintained a rapidly expanding portfolio of property development projects, and mentored many aspiring property developers across the UK, I'm always excited by an opportunity and ready to take on my next challenge.

Smart hotels are the next generation of hotels, together with my experienced board of partners we will repurpose existing hotel space and maximise the return for our investors.

Company Overview
We love the property market and deal-making so repurposing traditional hotel space with the latest smart technology for our guests is a true passion.
We can serve investors, partners and guests equally in a win win win.
There is a clear Economic, Market, Geographical and Technical Opportunity and wide open gap in the 15-25 rooms hotel space,.
Our focus is to increase the asset value by driving higher profitability in each SPV
Our core value is to be the best in partnering

© 2019 Lee Pemberton